They successfully adapted their design aesthetics to accommodate the changes that the market was aiming for. The French designer Yves Saint Laurent and the American designer Halston both observed and embraced the changes that were happening in the society, especially the huge growth of women's rights and the youth counterculture. The 1970s also saw the birth of the indifferent, anti-conformist casual chic approach to fashion, which consisted of sweaters, T-shirts, jeans and sneakers. Generally the most famous silhouette of the mid and late 1970s for both genders was that of tight on top and loose on bottom.

New technologies brought advances in production through mass production, higher efficiency, generating higher standards and uniformity.

Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin. In the early 1970s, Vogue proclaimed 'There are no rules in the fashion game now' due to overproduction flooding the market with cheap synthetic clothing. I proudly wear my love for my favorite iconic '80s brands like Atari, Nintendo and G.I.Example of glam rock costume worn by Roy Wood and Wizzard, early 1970s.įashion in the 1970s was about individuality. I love t-shirts still to this day and have a small collection of about a dozen or so in my own closet. Sometimes when I really don’t want to spend much but crazy to add more in my collection, I check VoucherBin for some awesome offers on all trendy t-shirts collection of my favorite brand. So what about Iron-Ons and those oversized t-shirts that girls loved to wear in the '80s? Well, I leave you to tell me about those in the comments. The fad seemed to die off quickly with the technology unable to survive a couple trips inside the washing machine. The novelty was also having friends display their hand prints on your shirt. With the addition of heat, these shirts changed colors giving almost an airbrushed look. Hyper Color/Heat Reaction T-Shirts - A novelty primarily in the early 90s, hyper color or heat reaction t-shirts gave fashion another dimension.

80s print shirts